Earlier in the semester a guest lecturer came into our management class to talk about personal branding. It was probably my favourite lecture of the year, and if it weren’t for a crazy amount of school work and a tax final I would have had this post up weeks ago.
In essence the lecturer spoke to us about our personal brand, and started with this:
you are not who you think you are you are how you are perceived
It’s really very true, you should care about what people think of you. You can think you are the most amazing person in the world, but if no one else thinks you are, if the people you interact with on a daily basis don’t think so, then unfortunately growing your career, and social network is going to be tough.
The same applies to life, I think anyways. I recently had someone I was in a class with tell me I was “scary” before you get to know me. My first reaction was WTF !!?!?!?!? but then after taking a few steps back I realized that I’m a little unapproachable at school. I think this is largely due to the fact that this semester I have a million things on the go and I’m constantly running between class and work and ultimately I don’t talk to a lot of people at school unless I’m already friends with them. This semester I have a sort of get-in-get-out mentality when it comes to hours spent at school. However, no one at school knows this but me, and for better or worse I come across as “scary”. Probably, something I should/will change in the new year. It’s actually kind of hilarious because I would generally categorize myself as a happy, bubbly person that is excited for life.
people forget what you said, but they won’t forget how you made them feel
Our lecturer then spoke about defining your tag line. A lot of blogs have these and before I put up my fantastic new header mine was “a penny for my thoughts”. The lecturer spoke about his personal tagline and I thought that was very interesting . I’m still in the process of working on mine, I think it needs to somehow relate to accounting and numbers but my love for working with people.
This lecture was very introspective for me, and although it doesn’t really relate to personal finance I would challenge all of you to take a good hard look at how you are perceived and put a solid effort into working on your personal brand.
I’ve taken the liberty of putting some personal branding books on hold at the library, so I’ll let you all know how those go!
if you want to be different than everyone else don’t be like everyone else
How do you define your own personal brand? Do you have an good book recommendations on the topic?